So Ovary It - Sanitary Product Branding
So Ovary It is a playful women’s sanitary brand I conceptualised and designed, aimed at bringing light-hearted relief to period pain. Since around 80% of women experience discomfort during their cycle—and laughter is proven to release endorphins, the body’s natural painkillers—I wanted to create a brand that uses humour and charm to help ease the experience.