Mellow - Marshmallow Branding
Introducing Mellow, a brand that embodies softness, fluffiness, and melt-in-your-mouth goodness. These marshmallows dissolve the moment they touch your tongue — perfect for s’mores, snacking, and creating sweet memories. This is my take on the brief: I aimed to create a brand identity that captures Mellow’s fun and youthful spirit. Using a bold and exciting color palette, I designed visuals that feel playful, inviting, and full of personality. My goal was to bring the essence of Mellow to life in a way that instantly appeals to a young audience.